Ian

Campaign-Driven Crowdfunding – Why It’s Effective

Click on any non-profit’s web page. You’re sure to see a ‘donate here’ button prominently decorating each page of the website. It’s a no-brainer. Donor support is the lifeblood of any non-profit! However, while important, a few donate buttons sprinkled throughout your website will rarely be enough to keep your crowd of supporters engaged and […]

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What Is Cause Marketing And How Do I Create A Cause Campaign?

If you run a business, you’ve probably heard of various marketing strategies, some new and some old. There’s Traditional Marketing, Content Marketing, Social Media Marketing, and the list goes on. But there is one form of marketing that seems slightly counterintuitive to traditional business models, but that pays big dividends when done correctly, and that

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