Campaigns

Is It Moral to Raise Money During the COVID-19 Crisis?

The coronavirus pandemic is currently affecting millions worldwide, and there seems to be no end in sight. The virus has spread from country to country, touching the lives of those both young and old. No one is immune, and it seems neither is the economy. While many people are fighting for their lives in hospitals, …

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Raising Money for Your Non-Profit Under the COVID-19 Crisis

There’s no way to get around it. The world is facing a crisis, and it’s affecting everyone. Countries have been forced to close their borders, countless workers have lost their jobs, and we’ve been forced to accept a new normal. Words like “social-distancing” and “quarantine” have become part of our everyday vocabulary. Several businesses have …

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Campaign-Driven Crowdfunding – Why It’s Effective

Click on any non-profit’s web page. You’re sure to see a ‘donate here’ button prominently decorating each page of the website. It’s a no-brainer. Donor support is the lifeblood of any non-profit! However, while important, a few donate buttons sprinkled throughout your website will rarely be enough to keep your crowd of supporters engaged and …

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What Is Cause Marketing And How Do I Create A Cause Campaign?

If you run a business, you’ve probably heard of various marketing strategies, some new and some old. There’s Traditional Marketing, Content Marketing, Social Media Marketing, and the list goes on. But there is one form of marketing that seems slightly counterintuitive to traditional business models, but that pays big dividends when done correctly, and that …

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