What is Cause Marketing?
Why Cause Marketing?
How to Get Started
If you’ve decided that a cause campaign is something you’d like to pursue, you’ll first need to select a cause that is either meaningful to you personally or one that aligns well with your customer base. For example, if you sell products geared for dogs or dog lovers, you might support local shelters or animal advocacy organizations. Once you’ve selected a cause to support, you’ll then need to establish the scope of your involvement. Will your business simply donate proceeds, or will it get to work and offer support in a more involved capacity? Whatever you decide should be possible with the logistics of your business and feasible for your bottom line.
Once your scope is defined, now is the fun part. Creating your first campaign can seem overwhelming, but there are a handful of tactics that will help you gain awareness for the cause you’re supporting, as well as give your customers an easy way to give their support. Creating a landing page for your campaign that tells the story of why you are supporting the cause with a call to action for your customers is a great first step. This page can be the go-to site for e-mail announcements, social media posts, and pay-per-click ads campaigns promoting your product or service and how supporting you is also supporting a better world. working closing with the organization your supporting is also crucial since they will know best how to communicate the need for support as well as give you assets to create graphics and collateral for your campaigns.
Creating a Cause Campaign will not only help your bottom line but will also give you and your business a greater purpose. It can also help you establish deeper brand loyalty with the customers that want to make a difference with their dollar. Start a campaign today and watch your business grow!