{"id":632,"date":"2020-02-06T05:41:17","date_gmt":"2020-02-06T05:41:17","guid":{"rendered":"https:\/\/causability.org\/?p=632"},"modified":"2022-07-12T07:17:47","modified_gmt":"2022-07-12T12:17:47","slug":"how-to-use-social-media-to-raise-money","status":"publish","type":"post","link":"https:\/\/causability.org\/how-to-use-social-media-to-raise-money\/","title":{"rendered":"How to Use Social Media to Raise Money"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"632\" class=\"elementor elementor-632\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a1d554 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a1d554\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ac89509\" data-id=\"ac89509\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3eec85b elementor-widget elementor-widget-text-editor\" data-id=\"3eec85b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Social media is fantastic for keeping up with old friends, documenting your travels, staying up with the latest memes, and of course, seeing what your uncle had for lunch.<\/span><\/p><p><span style=\"font-weight: 400;\">Still, social media can serve another useful, and perhaps more noble purpose: fund your cause!<\/span><\/p><p><span style=\"font-weight: 400;\">Your cause is high on your priority list, but here at Causability, we understand that it can be tough to raise awareness about your cause, reach the audience that you want, <\/span><i><span style=\"font-weight: 400;\">and<\/span><\/i><span style=\"font-weight: 400;\"> turn that attention into monetary support. Strategic use of social media can help!<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s true, countless non-profits are learning how to harness the power of crowdfunding on social media to support their cause.<\/span><\/p><p><span style=\"font-weight: 400;\">Let\u2019s take a minute to answer these FAQs on how to use social media to raise money\u2026<\/span><\/p><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Why try to fund your cause through popular social media outlets like Facebook and Instagram?<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How can you actually use social media to make money for your cause?<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What can you do to start raising dollars for your non-profit via social media now?<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">To start off, let\u2019s get an idea for just how far social media can take your cause.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fe3c23 elementor-widget elementor-widget-heading\" data-id=\"8fe3c23\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why Raise Money Through Social Media<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67a481a elementor-widget elementor-widget-text-editor\" data-id=\"67a481a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Traditional fund-raising methods, like well-planned local events (auctions, food drives, etc.), well-placed donation boxes, and big checks from well-to-do community members will always have their place.<\/span><\/p><p><span style=\"font-weight: 400;\">Sometimes you just can\u2019t beat the feeling of hitting the pavement with a classic car wash or bake sale for your cause.<\/span><\/p><p><span style=\"font-weight: 400;\">That being said, the modern lifestyle \u2013 including how people support causes they care about \u2013 has changed dramatically in past decades.<\/span><\/p><p><span style=\"font-weight: 400;\">\u201cSocial media platforms are used by one-in-three people in the world, and more than two-thirds of all internet users,\u201d reports<\/span><a href=\"https:\/\/ourworldindata.org\/rise-of-social-media\"> <span style=\"font-weight: 400;\">Our World in Data<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">For better or worse, social media has effectively worked its way into the lives of billions. Some people spend hours a day on social media, using it for entertainment, business, and yes \u2013 following and supporting the causes they care about!\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">That\u2019s why it\u2019s an absolute must for any non-profit to harness the power of social media to fuel their cause.<\/span><\/p><p><span style=\"font-weight: 400;\">Without backing up your real-world campaigns with a strong social media world presence, your cause could be missing out not only on supporters but also massive donor potential.<\/span><\/p><p><span style=\"font-weight: 400;\">Taking time to raise awareness for your cause on social media can effectively spread far beyond your locale, and begin bringing in donations in other towns, states, or even countries.<\/span><\/p><p><span style=\"font-weight: 400;\">\u201cBut I <\/span><i><span style=\"font-weight: 400;\">have<\/span><\/i><span style=\"font-weight: 400;\"> a Facebook page for our cause already!\u201d you may be arguing. \u201cAnd nobody is donating yet!\u201d<\/span><\/p><p><span style=\"font-weight: 400;\">How, exactly, can you use social media to actually make money for your non-profit?<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0e14c3 elementor-widget elementor-widget-heading\" data-id=\"f0e14c3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How to Raise Money on Social Media<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86ee4a2 elementor-widget elementor-widget-text-editor\" data-id=\"86ee4a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You\u2019re right. Making a Facebook page or Instagram account for your cause does not in its own get the donations rolling in.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">As with most goals, the key to success in using social media to fund your non-profit can be summed up in one word: <\/span><b>strategy<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Turning a social media account can seem daunting, and it is. Still, it\u2019s an opportunity your cause can\u2019t afford to miss.<\/span><\/p><p><span style=\"font-weight: 400;\">Here are five important parts to a good social media strategy for your cause:<\/span><\/p><ul><li style=\"font-weight: 400;\"><b>Tell your story.<\/b><span style=\"font-weight: 400;\"> You know best what makes your cause so worthy of someone\u2019s hard-earned cash. Now you need to tell them through words and images. Show them why your non-profit deserves their support and their spare change.<\/span><\/li><li style=\"font-weight: 400;\"><b>Get a hashtag.<\/b><span style=\"font-weight: 400;\"> Having a unique, likable, memorable hashtag associated with your cause can help build momentum and help your audience connect with you and each other.<\/span><\/li><li style=\"font-weight: 400;\"><b>Create compelling content.<\/b><span style=\"font-weight: 400;\"> Invest a bit in curating high-quality, view-worthy content. Use imagery and text that will capture attention. Melt their heart. Make them laugh. Make them cry. Whatever emotion your cause evokes, make sure it comes across. Your audience will likely hit the \u2018share\u2019 button, and support for your non-profit will grow.\u00a0\u00a0<\/span><\/li><li style=\"font-weight: 400;\"><b>Engage your audience.<\/b><span style=\"font-weight: 400;\"> To get supporters and keep existing ones, you need to keep them involved. Give meaningful updates about your cause and what is being done to help it. Make it clear what your organization is doing (specifics are good) to aid the plight of your cause.<\/span><\/li><li style=\"font-weight: 400;\"><b>Express appreciation.<\/b><span style=\"font-weight: 400;\"> Your audience needs to know their support is not only needed, but appreciated. A sincere \u2018thank you\u2019 goes a long way.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Beyond creating social media accounts for your non-profit, what can you do today to start raising money for your non-profit on social media?<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1780cec elementor-widget elementor-widget-heading\" data-id=\"1780cec\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-large\">Start Using Social Media to Fund Your Cause<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6bffee elementor-widget elementor-widget-text-editor\" data-id=\"e6bffee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Your non-profit\u2019s social media posts desperately need a call-to-action. Once you\u2019ve told your story, your audience needs to know what they can do to help and HOW to do it.<\/span><\/p><p><span style=\"font-weight: 400;\">For your supporters to start donating to your cause, you need an easy, user-friendly way for them to donate online. You need to link them to a place they can donate.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Still, not just any \u2018donate here\u2019 page with a Paypal link will do.<\/span><\/p><p><span style=\"font-weight: 400;\">The donation page will need to look professional, trustworthy, and clearly associated with your cause, if someone is going to go through with donating on it.<\/span><\/p><p><span style=\"font-weight: 400;\">Thankfully, the Causability crowdfunding platform can help you accomplish all of these donation page goals with minimal time and zero hassle.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In just a few minutes of easy set-up, you can have a highly-customizable outlet for your supporters to donate on.<\/span><\/p><p><span style=\"font-weight: 400;\">Why don&#8217;t you<\/span><a href=\"https:\/\/causability.fund\"> <span style=\"font-weight: 400;\">visit us\u00a0<\/span><\/a><span style=\"font-weight: 400;\"> to get started?\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Social media is fantastic for keeping up with old friends, documenting your travels, staying up with the latest memes, and of course, seeing what your uncle had for lunch. Still, social media can serve another useful, and perhaps more noble purpose: fund your cause! Your cause is high on your priority list, but here at [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":3862,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[9,7,11],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Use Social Media to Raise Money - Causability<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/causability.org\/how-to-use-social-media-to-raise-money\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Social Media to Raise Money - Causability\" \/>\n<meta property=\"og:description\" content=\"Social media is fantastic for keeping up with old friends, documenting your travels, staying up with the latest memes, and of course, seeing what your uncle had for lunch. 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