{"id":8980,"date":"2023-08-23T00:06:19","date_gmt":"2023-08-23T05:06:19","guid":{"rendered":"https:\/\/causability.org\/?p=8980"},"modified":"2023-09-14T00:15:36","modified_gmt":"2023-09-14T05:15:36","slug":"snail-mailers-are-they-sustainable-eco-conscious-alternatives","status":"publish","type":"post","link":"https:\/\/causability.org\/snail-mailers-are-they-sustainable-eco-conscious-alternatives\/","title":{"rendered":"Snail Mailers: Are They Sustainable? + Eco-Conscious Alternatives"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8980\" class=\"elementor elementor-8980\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ad43429 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ad43429\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-849f491\" data-id=\"849f491\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd3f2b4 elementor-widget elementor-widget-text-editor\" data-id=\"fd3f2b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For decades, snail mailers \u2013 the tangible, paper-based communications sent through postal services \u2013 have been a vital tool in the arsenal of nonprofits, serving as a primary method of outreach, fundraising, and stakeholder communication.<\/span><\/p><p><span style=\"font-weight: 400;\">In today&#8217;s eco-aware era, every sector is under scrutiny regarding its carbon footprint and overall environmental impact. Nonprofits, known for championing causes and making positive changes, are no exception. One aspect of nonprofit operations that often comes under the lens is the use of snail mailers. In the digital age, are they still relevant? Are they sustainable? And importantly, how do they fare against the backdrop of environmental concerns and stakeholder perceptions? This article seeks to answer these pressing questions.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfdc34a elementor-widget elementor-widget-heading\" data-id=\"cfdc34a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">1. The Sustainability and Environmental Cost of Snail Mailers<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ab3d0a elementor-widget elementor-widget-text-editor\" data-id=\"5ab3d0a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Deforestation and Biodiversity Loss<br \/><\/b><span style=\"font-weight: 400;\">At the heart of every paper-based snail mailer is wood pulp. Forests, the lungs of our planet, are frequently cleared to meet the ever-increasing demand for paper. This leads to biodiversity loss, disruption of natural habitats, and a decrease in trees that absorb carbon dioxide.<\/span><\/p><p><b>Water Consumption and Pollution<br \/><\/b><span style=\"font-weight: 400;\">Producing a single sheet of paper can consume up to 10 liters of water. The process also introduces pollutants into waterways, affecting aquatic ecosystems and often leading to larger environmental imbalances.<\/span><\/p><p><b>Carbon Emissions<br \/><\/b><span style=\"font-weight: 400;\">Beyond just paper production (which has its own significant carbon emissions), the transportation and delivery of mailers have an associated carbon footprint. Each step, from paper manufacturing to the mailbox, emits CO2, further accelerating global warming.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21ab826 elementor-widget elementor-widget-heading\" data-id=\"21ab826\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">2. Is Snail Mail Still Effective?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c54501a elementor-widget elementor-widget-text-editor\" data-id=\"c54501a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There&#8217;s no denying that there can be a charm associated with physical mail &#8211; the tactile feel, the personal touch. However, in an era of instant communication, the pace and relevance of snail mail are being questioned.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Generational Responses.<\/b><span style=\"font-weight: 400;\"> While older generations might have a nostalgic affinity for physical mail, millennials and Gen Z might view it as outdated. With younger (and older) generations being more environmentally conscious, the reception might even be negative as they realize the environmental cost and waste associated with physical mail.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b style=\"font-style: inherit;\">Engagement Metrics.<\/b><span style=\"font-weight: 400;\"> The open rate for physical mailers might be higher than digital mail. Still, the conversion \u2013 actions like donations, event participation, or other engagements \u2013 is waning, especially with the younger demographic. The digital world is immediate; if someone receives digital outreach and they\u2019re receptive to it, they can perform actions like donations \u2014 <\/span><a style=\"font-size: 16px; background-color: #ffffff;\" href=\"https:\/\/causability.org\/can-a-non-profit-organization-sell-merch\/\"><span style=\"font-weight: 400;\">or even buying your nonprofit merch<\/span><\/a><span style=\"font-weight: 400;\"> \u2014 with the touch of a button: something not possible with snail mail.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08c9b1e elementor-widget elementor-widget-heading\" data-id=\"08c9b1e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">3. Psychological Impact of Tangible vs. Digital Outreach<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c58caec elementor-widget elementor-widget-text-editor\" data-id=\"c58caec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">No doubt, as both physical and digital outreach are different in nature, they will have vastly different psychological impacts on your audience. Let\u2019s discuss:<\/span><\/p><p><b>The Tangible Touch and Perception of Waste<br \/><\/b><span style=\"font-weight: 400;\">Physical mail provides a sensory experience \u2013 the feel of paper, the act of opening an envelope. This tangibility can create a more profound connection, making the recipient feel valued and special. However, a significant downside to snail mailers is the perception of wastefulness. In a world moving towards minimalism and zero waste, unsolicited mail can lead to negative reception. Many view it as wasteful clutter, and for nonprofits, this can counteract the very cause they&#8217;re championing.<\/span><\/p><p><b>Digital Speed and Efficiency<br \/><\/b><span style=\"font-weight: 400;\">On the flip side, digital communication provides immediacy. Information can be shared in real-time, leading to quicker actions and reactions. If someone is receptive to a digital mailer or some other form of virtual outreach, they can respond \u2014 <\/span><i><span style=\"font-weight: 400;\">and donate<\/span><\/i><span style=\"font-weight: 400;\"> \u2014 immediately.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a01de54 elementor-widget elementor-widget-heading\" data-id=\"a01de54\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">4. Economic Implication of Snail Mail<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cdcf94 elementor-widget elementor-widget-text-editor\" data-id=\"7cdcf94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In the age of digital efficiency, understanding the financial implications of traditional practices like snail mail is crucial, especially for nonprofits that rely heavily on donations and budgetary constraints.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c038f1a elementor-widget elementor-widget-heading\" data-id=\"c038f1a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Direct Costs: From Production to Delivery<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d18e809 elementor-widget elementor-widget-text-editor\" data-id=\"d18e809\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Design and Content Creation:<\/b><span style=\"font-weight: 400;\"> Before printing comes the process of designing the mailer. Whether it&#8217;s done in-house or outsourced, designing can rack up costs, especially if specialized content or artwork is required.<\/span><\/p><p><b>Printing Costs: <\/b><span style=\"font-weight: 400;\">These can vary widely based on the quality of paper, volume of mailers, and color vs. monochrome printing. Special inks, embossing, or other unique features further increase these costs.<\/span><\/p><p><b>Postage and Handling: <\/b><span style=\"font-weight: 400;\">With the fluctuation of postal rates and the added costs for bulk mailing or special delivery features, postage can become one of the most significant expenses in the snail mail process.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de428c5 elementor-widget elementor-widget-heading\" data-id=\"de428c5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Indirect Costs: The Less Obvious Implications<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3a0508 elementor-widget elementor-widget-text-editor\" data-id=\"f3a0508\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Time Delays: <\/b><span style=\"font-weight: 400;\">The time between dispatching a mailer and its receipt by the intended recipient can span several days. This lag can delay responses or actions, especially critical in time-sensitive campaigns or appeals.<\/span><\/p><p><b>Manpower: <\/b><span style=\"font-weight: 400;\">Sorting, addressing, stamping, and dispatching physical mailers require human resources. Whether it&#8217;s volunteer hours or paid staff time, this labor has an economic value.<\/span><\/p><p><b>Waste and Redundancy: <\/b><span style=\"font-weight: 400;\">Undelivered mail, returned mail, or mailers sent to outdated addresses lead to both financial and resource wastage.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-356e26b elementor-widget elementor-widget-heading\" data-id=\"356e26b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Opportunity Costs: What's Being Missed Out?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b274233 elementor-widget elementor-widget-text-editor\" data-id=\"b274233\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">By investing heavily in snail mail campaigns, nonprofits might miss out on opportunities presented by digital alternatives. Digital platforms often offer more immediate engagement at a fraction of the cost. The potential donations or engagements lost due to the slower pace of snail mail can be substantial.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ac8c48 elementor-widget elementor-widget-heading\" data-id=\"9ac8c48\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">5. Eco-Conscious Alternatives and Their Benefits<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-835aae5 elementor-widget elementor-widget-text-editor\" data-id=\"835aae5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">While snail mailers are a tempting way to reach for new supporters for your nonprofit cause, there are more environmentally-friendly alternatives to snail mailers.<\/span><\/p><p><b>Digital Newsletters and Email Campaigns<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Customization and Personalization:<\/b><span style=\"font-weight: 400;\"> Advanced CRM systems allow organizations to tailor content to individual recipients, enhancing engagement.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Analytics: <\/b><span style=\"font-weight: 400;\">Real-time tracking means nonprofits can quickly adjust strategies based on recipient behavior.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lightening-Fast Recipient Actions: Your audience can donate to your nonprofit with the touch of a button <\/span><a href=\"https:\/\/causability.org\/6-gofundme-alternatives-for-your-nonprofit\/\"><span style=\"font-weight: 400;\">through your fundraising platform<\/span><\/a><span style=\"font-weight: 400;\"> or directly to your website.<\/span><\/li><\/ul><p><b>Social Media Advocacy<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Engagement Tools: <\/b><span style=\"font-weight: 400;\">Polls, live videos, and Q&amp;A sessions allow for interactive and immediate engagement.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Broadened Reach: <\/b><span style=\"font-weight: 400;\">A well-timed post can reach audiences far beyond an organization\u2019s direct followers.<\/span><\/li><\/ul><p><b>Webinars and Virtual Events<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Interactivity: <\/b><span style=\"font-weight: 400;\">Live Q&amp;As, breakout rooms, and interactive presentations can rival the engagement of physical events.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Accessibility: <\/b><span style=\"font-weight: 400;\">Virtual events are not bounded by geography, making them accessible to a global audience.<\/span><\/li><\/ul><p><b>Eco-friendly Print Alternatives\u00a0<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Recycled Paper: <\/b><span style=\"font-weight: 400;\">This reduces the demand for new wood pulp.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b style=\"font-style: inherit;\">Sustainable Printing:<\/b><span style=\"font-weight: 400;\"> Techniques like offset printing can be more environmentally friendly.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbf79dd elementor-widget elementor-widget-heading\" data-id=\"cbf79dd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Charting a Sustainable Path Forward<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ba3bc2 elementor-widget elementor-widget-text-editor\" data-id=\"0ba3bc2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In weighing the pros and cons of snail mailers for nonprofits, it&#8217;s clear that while they have had their golden era, the future is steering towards eco-friendlier alternatives. As nonprofits champion change and a better future, aligning their communication methods with sustainable practices is not just advisable; it&#8217;s imperative. By adapting to the digital age and being mindful of their environmental footprint, nonprofits can continue to inspire, engage, and make a difference.<\/span><\/p><p><span style=\"font-weight: 400;\">If you want to read about other ways how Causability is helping nonprofits, why not <\/span><a href=\"https:\/\/causability.org\/about-us\/\"><span style=\"font-weight: 400;\">read up a little about us<\/span><\/a><span style=\"font-weight: 400;\">?<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>For decades, snail mailers \u2013 the tangible, paper-based communications sent through postal services \u2013 have been a vital tool in the arsenal of nonprofits, serving as a primary method of outreach, fundraising, and stakeholder communication. In today&#8217;s eco-aware era, every sector is under scrutiny regarding its carbon footprint and overall environmental impact. Nonprofits, known for [&hellip;]<\/p>\n","protected":false},"author":67,"featured_media":8981,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[7],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Snail Mailers: Are They Sustainable? + Eco-Conscious Alternatives - Causability<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/causability.org\/snail-mailers-are-they-sustainable-eco-conscious-alternatives\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Snail Mailers: Are They Sustainable? + Eco-Conscious Alternatives - Causability\" \/>\n<meta property=\"og:description\" content=\"For decades, snail mailers \u2013 the tangible, paper-based communications sent through postal services \u2013 have been a vital tool in the arsenal of nonprofits, serving as a primary method of outreach, fundraising, and stakeholder communication. In today&#8217;s eco-aware era, every sector is under scrutiny regarding its carbon footprint and overall environmental impact. Nonprofits, known for [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/causability.org\/snail-mailers-are-they-sustainable-eco-conscious-alternatives\/\" \/>\n<meta property=\"og:site_name\" content=\"Causability\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-23T05:06:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-14T05:15:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/causability.org\/wp-content\/uploads\/2023\/09\/Depositphotos_7637070_XL-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1674\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vered Kleinberger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vered Kleinberger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/causability.org\/snail-mailers-are-they-sustainable-eco-conscious-alternatives\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/causability.org\/snail-mailers-are-they-sustainable-eco-conscious-alternatives\/\"},\"author\":{\"name\":\"Vered Kleinberger\",\"@id\":\"https:\/\/causability.org\/#\/schema\/person\/e1809df3d53535eb62aca9052e3443ab\"},\"headline\":\"Snail Mailers: Are They Sustainable? + Eco-Conscious Alternatives\",\"datePublished\":\"2023-08-23T05:06:19+00:00\",\"dateModified\":\"2023-09-14T05:15:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/causability.org\/snail-mailers-are-they-sustainable-eco-conscious-alternatives\/\"},\"wordCount\":1126,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/causability.org\/#organization\"},\"image\":{\"@id\":\"https:\/\/causability.org\/snail-mailers-are-they-sustainable-eco-conscious-alternatives\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/causability.org\/wp-content\/uploads\/2023\/09\/Depositphotos_7637070_XL-scaled.jpg\",\"articleSection\":[\"Fundraising\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/causability.org\/snail-mailers-are-they-sustainable-eco-conscious-alternatives\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/causability.org\/snail-mailers-are-they-sustainable-eco-conscious-alternatives\/\",\"url\":\"https:\/\/causability.org\/snail-mailers-are-they-sustainable-eco-conscious-alternatives\/\",\"name\":\"Snail Mailers: Are They Sustainable? + Eco-Conscious Alternatives - Causability\",\"isPartOf\":{\"@id\":\"https:\/\/causability.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/causability.org\/snail-mailers-are-they-sustainable-eco-conscious-alternatives\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/causability.org\/snail-mailers-are-they-sustainable-eco-conscious-alternatives\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/causability.org\/wp-content\/uploads\/2023\/09\/Depositphotos_7637070_XL-scaled.jpg\",\"datePublished\":\"2023-08-23T05:06:19+00:00\",\"dateModified\":\"2023-09-14T05:15:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/causability.org\/snail-mailers-are-they-sustainable-eco-conscious-alternatives\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/causability.org\/snail-mailers-are-they-sustainable-eco-conscious-alternatives\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/causability.org\/snail-mailers-are-they-sustainable-eco-conscious-alternatives\/#primaryimage\",\"url\":\"https:\/\/causability.org\/wp-content\/uploads\/2023\/09\/Depositphotos_7637070_XL-scaled.jpg\",\"contentUrl\":\"https:\/\/causability.org\/wp-content\/uploads\/2023\/09\/Depositphotos_7637070_XL-scaled.jpg\",\"width\":2500,\"height\":1674,\"caption\":\"Snail Mailers: Are They Sustainable? + Eco-Conscious Alternatives\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/causability.org\/snail-mailers-are-they-sustainable-eco-conscious-alternatives\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/causability.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Snail Mailers: Are They Sustainable? + Eco-Conscious Alternatives\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/causability.org\/#website\",\"url\":\"https:\/\/causability.org\/\",\"name\":\"Causability\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/causability.org\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/causability.org\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/causability.org\/#organization\",\"name\":\"Causability\",\"url\":\"https:\/\/causability.org\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/causability.org\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/causability.org\/wp-content\/uploads\/2020\/02\/Screenshot-2024-02-05-at-1.21.24\u202fPM.png\",\"contentUrl\":\"https:\/\/causability.org\/wp-content\/uploads\/2020\/02\/Screenshot-2024-02-05-at-1.21.24\u202fPM.png\",\"width\":218,\"height\":170,\"caption\":\"Causability\"},\"image\":{\"@id\":\"https:\/\/causability.org\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/causability.org\/#\/schema\/person\/e1809df3d53535eb62aca9052e3443ab\",\"name\":\"Vered Kleinberger\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/causability.org\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/aee771d0615570892e85a2649184d9b6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/aee771d0615570892e85a2649184d9b6?s=96&d=mm&r=g\",\"caption\":\"Vered Kleinberger\"},\"url\":\"https:\/\/causability.org\/author\/vered\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Snail Mailers: Are They Sustainable? + Eco-Conscious Alternatives - Causability","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/causability.org\/snail-mailers-are-they-sustainable-eco-conscious-alternatives\/","og_locale":"en_US","og_type":"article","og_title":"Snail Mailers: Are They Sustainable? + Eco-Conscious Alternatives - Causability","og_description":"For decades, snail mailers \u2013 the tangible, paper-based communications sent through postal services \u2013 have been a vital tool in the arsenal of nonprofits, serving as a primary method of outreach, fundraising, and stakeholder communication. In today&#8217;s eco-aware era, every sector is under scrutiny regarding its carbon footprint and overall environmental impact. Nonprofits, known for [&hellip;]","og_url":"https:\/\/causability.org\/snail-mailers-are-they-sustainable-eco-conscious-alternatives\/","og_site_name":"Causability","article_published_time":"2023-08-23T05:06:19+00:00","article_modified_time":"2023-09-14T05:15:36+00:00","og_image":[{"width":2500,"height":1674,"url":"https:\/\/causability.org\/wp-content\/uploads\/2023\/09\/Depositphotos_7637070_XL-scaled.jpg","type":"image\/jpeg"}],"author":"Vered Kleinberger","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Vered Kleinberger","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/causability.org\/snail-mailers-are-they-sustainable-eco-conscious-alternatives\/#article","isPartOf":{"@id":"https:\/\/causability.org\/snail-mailers-are-they-sustainable-eco-conscious-alternatives\/"},"author":{"name":"Vered Kleinberger","@id":"https:\/\/causability.org\/#\/schema\/person\/e1809df3d53535eb62aca9052e3443ab"},"headline":"Snail Mailers: Are They Sustainable? + Eco-Conscious Alternatives","datePublished":"2023-08-23T05:06:19+00:00","dateModified":"2023-09-14T05:15:36+00:00","mainEntityOfPage":{"@id":"https:\/\/causability.org\/snail-mailers-are-they-sustainable-eco-conscious-alternatives\/"},"wordCount":1126,"commentCount":0,"publisher":{"@id":"https:\/\/causability.org\/#organization"},"image":{"@id":"https:\/\/causability.org\/snail-mailers-are-they-sustainable-eco-conscious-alternatives\/#primaryimage"},"thumbnailUrl":"https:\/\/causability.org\/wp-content\/uploads\/2023\/09\/Depositphotos_7637070_XL-scaled.jpg","articleSection":["Fundraising"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/causability.org\/snail-mailers-are-they-sustainable-eco-conscious-alternatives\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/causability.org\/snail-mailers-are-they-sustainable-eco-conscious-alternatives\/","url":"https:\/\/causability.org\/snail-mailers-are-they-sustainable-eco-conscious-alternatives\/","name":"Snail Mailers: Are They Sustainable? + Eco-Conscious Alternatives - Causability","isPartOf":{"@id":"https:\/\/causability.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/causability.org\/snail-mailers-are-they-sustainable-eco-conscious-alternatives\/#primaryimage"},"image":{"@id":"https:\/\/causability.org\/snail-mailers-are-they-sustainable-eco-conscious-alternatives\/#primaryimage"},"thumbnailUrl":"https:\/\/causability.org\/wp-content\/uploads\/2023\/09\/Depositphotos_7637070_XL-scaled.jpg","datePublished":"2023-08-23T05:06:19+00:00","dateModified":"2023-09-14T05:15:36+00:00","breadcrumb":{"@id":"https:\/\/causability.org\/snail-mailers-are-they-sustainable-eco-conscious-alternatives\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/causability.org\/snail-mailers-are-they-sustainable-eco-conscious-alternatives\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/causability.org\/snail-mailers-are-they-sustainable-eco-conscious-alternatives\/#primaryimage","url":"https:\/\/causability.org\/wp-content\/uploads\/2023\/09\/Depositphotos_7637070_XL-scaled.jpg","contentUrl":"https:\/\/causability.org\/wp-content\/uploads\/2023\/09\/Depositphotos_7637070_XL-scaled.jpg","width":2500,"height":1674,"caption":"Snail Mailers: Are They Sustainable? + Eco-Conscious Alternatives"},{"@type":"BreadcrumbList","@id":"https:\/\/causability.org\/snail-mailers-are-they-sustainable-eco-conscious-alternatives\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/causability.org\/"},{"@type":"ListItem","position":2,"name":"Snail Mailers: Are They Sustainable? + Eco-Conscious Alternatives"}]},{"@type":"WebSite","@id":"https:\/\/causability.org\/#website","url":"https:\/\/causability.org\/","name":"Causability","description":"","publisher":{"@id":"https:\/\/causability.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/causability.org\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/causability.org\/#organization","name":"Causability","url":"https:\/\/causability.org\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/causability.org\/#\/schema\/logo\/image\/","url":"https:\/\/causability.org\/wp-content\/uploads\/2020\/02\/Screenshot-2024-02-05-at-1.21.24\u202fPM.png","contentUrl":"https:\/\/causability.org\/wp-content\/uploads\/2020\/02\/Screenshot-2024-02-05-at-1.21.24\u202fPM.png","width":218,"height":170,"caption":"Causability"},"image":{"@id":"https:\/\/causability.org\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/causability.org\/#\/schema\/person\/e1809df3d53535eb62aca9052e3443ab","name":"Vered Kleinberger","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/causability.org\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/aee771d0615570892e85a2649184d9b6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aee771d0615570892e85a2649184d9b6?s=96&d=mm&r=g","caption":"Vered Kleinberger"},"url":"https:\/\/causability.org\/author\/vered\/"}]}},"_links":{"self":[{"href":"https:\/\/causability.org\/wp-json\/wp\/v2\/posts\/8980"}],"collection":[{"href":"https:\/\/causability.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/causability.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/causability.org\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/causability.org\/wp-json\/wp\/v2\/comments?post=8980"}],"version-history":[{"count":5,"href":"https:\/\/causability.org\/wp-json\/wp\/v2\/posts\/8980\/revisions"}],"predecessor-version":[{"id":8986,"href":"https:\/\/causability.org\/wp-json\/wp\/v2\/posts\/8980\/revisions\/8986"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/causability.org\/wp-json\/wp\/v2\/media\/8981"}],"wp:attachment":[{"href":"https:\/\/causability.org\/wp-json\/wp\/v2\/media?parent=8980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/causability.org\/wp-json\/wp\/v2\/categories?post=8980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/causability.org\/wp-json\/wp\/v2\/tags?post=8980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}